About US
Purpose. Connection. Wellbeing.
We believe gym and fitness clubs play a meaningful role in every journey, so we've decided to reimagine the gym and fitness club experience.
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180M+
210K+
10%
Our mission is to connect and inspire flow
Over 180 million people in more than 210,000 gym and fitness clubs are on their fitness and health journeys. Every journey is unique and starts from a place of aspiration.
However, due to unmet experience expectations, over 50% of new member athletes and a further 30% of general member athletes end up quitting on their journeys.
Inspire your health and fitness journey
Whatever your summit, we want to help! We do this by curating thoughtful experiences deeply connected to the fitness club environment empowering every member to have personalised experiences designed to remove friction, achieve goals and inspire flow on their fitness journeys.