Purpose. Connection. Wellbeing.

We believe gym and fitness clubs play a meaningful role in every journey, so we've decided to reimagine the gym and fitness club experience.

Our Mission

1

Mission

180M+

Fitness journeys

210K+

Gym & Fitness clubs

10%

Improvement in retention

Reimagine the in-gym experience

Our mission is to connect and inspire flow

Over 180 million people in more than 210,000 gym and fitness clubs are on their fitness and health journeys. Every journey is unique and starts from a place of aspiration.
However, due to unmet experience expectations, over 50% of new member athletes and a further 30% of general member athletes end up quitting on their journeys.

“FitFlo's mission is to connect you to your flow state and inspire your journey towards living a purposeful, active, and healthy life.”

Abdul Yacin

Founder at FitFlo

FIND your flow

Inspire your health and fitness journey

Whatever your summit, we want to help! We do this by curating thoughtful experiences deeply connected to the fitness club environment empowering every member to have personalised experiences designed to remove friction, achieve goals and inspire flow on their fitness journeys.

Company

Sportstech startup FitFlo is solving gym retention and is coming to a gym near you

Melbourne-based Innovative Sportstech startup poised to solve gym retention after successful beta results with early adopter gyms.

Consumer Insights

The Art and Science of Member Retention

In the constantly evolving fitness industry, it's crucial to not only attract new members but also retain loyal customers. IHRSA reports that the average gym retention rate in 2019 was 72.4%, which is promising but still leaves room for improvement.

JOIN thousands of happy fitflo members

Experience the future of connected fitness 🚀

Discover the power of frictionless tracking, tailored workouts, exciting rewards and much more intuitively-designed tools that guide you on your fitness journey!

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