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- FitFlo successfully completes its innovative beta program in Melbourne and Singapore, signalling a new era in gym experience and member engagement.
- Backed by Antler, FitFlo boosts gym retention rates, showcasing a remarkable 30% improvement in participating beta gyms.
- Unique NFC technology and AI-driven personalisation are at the core of FitFlo's platform, transforming traditional gym equipment into intelligent, interactive tools.
- FitFlo's strategic launch aligns with the new year's fitness surge, offering gym operators an opportunity to maximise member retention and experience.
MELBOURNE, 16 November 2023 - FitFlo, the Melbourne-based sportstech platform, announces the successful completion of its exclusive beta program. Now live across five leading gyms in Melbourne and Singapore, FitFlo is at the forefront of addressing gym churn and transforming the gym experience for operators and members. With backing from the renowned venture capital firm Antler, FitFlo is rapidly advancing in its mission to reimagine gym retention and member engagement.
FitFlo's innovative platform redefines the gym experience, offering operators a dynamic way to connect with members from the first visit. By personalising workouts, tracking progress, and facilitating ongoing support, FitFlo ensures every member's journey is engaging and fulfilling. The app for members and web app for operators make fitness management seamless and intuitive.
At the heart of FitFlo's technology is integrating NFC tags in gym equipment, unlocking a new dimension of personalised fitness. This unique approach provides instant access to video tutorials, automated workout tracking, and tailored workout plans, fostering a deeply engaging gym environment.
The impact of FitFlo's technology is evident, with a 30% improvement in retention rates in some participating beta gyms. Such results demonstrate FitFlo's effectiveness in combating the industry-wide challenge of high member attrition.
Gym operators praise FitFlo, hailing it as a game-changer. Louis Williams, manager at Exercise Room, states, "FitFlo has the ability to change the face of the fitness industry."
Gretha, an owner of Zoom Fitness, adds, "FitFlo ensures my members are supported, enhancing our community feel."
Abdul, CEO and Co-founder of FitFlo, emphasises the industry's need for a data-driven, member-centric approach. "Our mission," he says, "is to power a connected, inclusive, and personalised gym experience, shifting the industry towards a sustainable, retention-led business model."
FitFlo is just beginning its journey. The company plans to use AI to support operators with co-pilot features, which will automate operator and trainer workflows. This will improve the gym experience for members by unlocking optimisation capabilities based on equipment usage insights. AI will also use computer vision technology to automate the tracking of members' workouts. FitFlo's unique contextual and behavioural data will power these features and tools to build a suite of engagement tools and foster community and personalised support and interactions.
FitFlo's strategic timing targets the new year rush, allowing gym operators to capitalise on increased demand and reduce typical new year attrition. FitFlo is launching with a special Operator offer of a one-month free of its premium plan, which includes all platform features and NFC connectivity and is available for just $200 per month.
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